About me
Over the past decade, I've been:
- A postgraduate student earning a Master's in English Literature
- A verbal professor coaching students through IELTS and CAT prep
- A freelance writer for diverse industries like ecommerce, beauty, architecture, and education
But after years of writing for founders, I now feel confident I've found my home as an executive ghostwriter and personal branding partner for founders.
If you look closely at my career trajectory, there's an underlying (yet obvious) streak running toward English through it. Looking back, I wouldn't undo a single one of those turns because they're a primary reason I can find a compelling story in almost anything.
And that instinct is exactly what changed my perception about personal branding, which I used to find pretty cringeworthy. The idea of posting "hot takes" and forced-fit life lessons wasn't a camp I wanted to be a part of.
If, like me, you have zero inclination to play this game, then I'm glad we're on the same page. Because I've realized the internet rewards you multifold when you share your message and your work with the world in a way that's true to yourself (and yes, without participating in any antics!).
Case in point
I helped a skincare founder build her presence on LinkedIn by turning her brand-building journey into stories and insights.
A few months in, an investor reached out with an opportunity to launch her brand in the UAE.
That's the kind of opportunity a reputation can create.