Services

The Founder Reputation System

A 90-day system to build a reputation around the person behind your company across LinkedIn, your own website, and an owned Substack audience.

Month 1

Build the foundation

Before we start publishing, we build the foundation your reputation needs.

What I need from you

One headshot, a one-hour interview, and your approval on what gets published.

What you get

A personal founder website that covers your story, your work and you as a person
A fully optimized LinkedIn profile; from your headline to sections like about, banner, featured, all of it
Your foundational story bank, turned into your first 3–6 LinkedIn posts
A one-pager founder profile you can hand to investors, podcasts, or press
A weekly engagement strategy to start real conversations with the right people

Month 2

With the foundation in place, we turn your experience and expertise into ideas people can associate with you.

What I need from you

One hour a month to check in, plus your approval on content.

What you get

Your Founder's Note, the piece that introduces your perspective, expertise, and philosophy, and can be part of your introductory newsletter
6 personal LinkedIn posts (the person behind the founder)
6 expertise LinkedIn posts (the authority behind the work)
Your first full Substack newsletter, doubling as a blog on your site

Month 3

By now, people know who you are. Now we give them something to remember you for.

What I need from you

Same as before: an hour interview, your input, your approval.

What you get

12 perspective-led posts focusing on the deeper aspects like the opinions, the myth-busting, the harder stories
10 short-form Substack Notes, repurposed across your website too
1 long-form Substack article, built from your strongest LinkedIn idea

After 90 days, you're left with a system (and not a random pile of posts) because each channel has a different job:

→ Get discovered and start conversations

→ Give your reputation a permanent home

→ Build an audience you own